Cult Nails is a polish started by Cult Nails' blogger and is usually pretty awesome. I've ordered from them twice and twice been very happy. You can pre-order and they'll ship when they're ready and as it's all designed by a nail polish lover, you get lots of what we lovers of polish want and love.
I would consider this one of those safe to order from good direct websites.
Here's what my last order looked like:
When you unwrap the little bundles you have your colors:
Good site to do business with. Good communicators, don't load up your inbox with a bunch of silly adverts, things come promptly when they come into stock and are well packaged with nice touches. I recommend!