Illamasqua is cruelty free, cutting edge and independent and I'm pleased they are taking up this banner. I have friends in Australia and New Zealand. I am very willing to take the couple minutes to sign a petition for them. I hope you'll do the same.
Part of my campaign to research more drugstore brands, find out what is cruelty free and what isn't, what works and what doesn't of that group is to make cruelty free easier, more accessible and therefore more likely for all of us. Illamasqua is a part of that and is something I wear daily. I'm wearing an Illamasqua nail lacquer right now! (Collide. It's Gorge. Full post to follow.) More than willing to support almost all the causes they come up with so far, and this is no different. Give it a watch.
Here's the linky to the petition just to make it super easy!
Happy Talons for ALL!